Freeman and McVea, Your Bibliography: What do you really mean by a brand? Enhtner and Ritchie, Your Bibliography: Recent studies identify consumer contamination concerns as a specific psychological barrier that hinders customers from adopting ABS.
The Academy of Management Review, 14 4p. Dinnie, Your Bibliography: Social identity perspective on brand loyalty. For firms operating in the video game industry, it turns out to be viable to focus on differentiating a brand from the competition in terms of software offered on the console and offering advantages that competing brands do not offer.
Furthermore, the study results confirm brand equity to be an effective firm strategy to reduce consumer contamination concerns in ABS for products characterized by close as well as far physical proximity.
However, research on contamination in an ABS context is only emerging and empirical evidence on how to successfully overcome the contamination barrier is lacking.
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Social identity perspective on brand loyalty - Journal of Business Research In-text: The video game industry is characterized by an oligopolistic structure with Nintendo, Sony and Microsoft remaining as the three main video game console manufacturers in the contemporary market.
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Journal de Chernatony, L. Brand equity in the video game industry Publication Publication Investigating the relationship between perceived brand differentiation and brand loyalty among Generation Y in the Netherlands This research investigated the role of branding in the video game industry and how perceived brand differentiation influenced brand loyalty among members of Generation Y in the Netherlands.
Warmth and competence stereotypes act as critical mediators in the relation between brand equity and consumer contamination concerns. Equipped with proper tools, statistical software, and sources of reference, we write dissertations and theses that are one-of-a-kind, innovative, accurate, and up-to-date.
Guido, Your Bibliography: This is likely to increase brand loyalty among Generation Y consumers in the Netherlands.Master's Degree Programme in International Marketing Management (MIMM) Master’s thesis, Development of brand equity in microbrewery business Evgeny Talanyuk, 1st Examiner/Supervisor: Professor Asta Salmi 2nd Examiner/Supervisor: Associate Professor Jari Varis.
2 ABSTRACT. Does brand origin influence consumer-based brand equity? A study of Finnish consumers' perceptions of premium cars Marketing Master's thesis Juhani Jalkanen.
reduced brand equity, i.e. due to negative impacts on brand confidence and a reduced likelihood of brand consideration and choice (Dutta & Pullig, ), which would eventually harm financial performance (Dawar & Lei, ; Laufer & Coombs, ).
Jul 19, · Master Thesis: Destination Branding Of Cyprus - Business/Marketing bibliographies - in Harvard style. Change style powered by CSL. Popular AMA APA (6th edition) Cultivating Service Brand Equity - Journal of the Academy of Marketing Science.
In-text: (Berry, ).
International Marketing & Management Master thesis Copenhagen Business School Date of hand-in: This thesis does not discuss brand equity financially or economically as the focus of this thesis is to investigate how brands can improve brand equity in a more qualitative sense.
DEPARTMENT OF MARKETING CAND. MERC.
MARKETING COMMUNICATIONS MANAGEMENT The consumer based brand equity effect of innovative sponsorship Master thesis by: .Download